Now
What I'm doing now.
Last updated:
What I'm Building
Swashi — the AI Agentic Operating System: a workforce of AI agents executing content, social, SEO, leads, outreach, voice AI and commerce intelligence for real businesses.
The Swashi Command Center — a single surface where founders watch their AI workforce operate.
Multilingual agent infrastructure across Swashi's target languages.
What I'm Thinking About
What accountability looks like when software executes end-to-end, not just assists.
Why proprietary business data becomes the defensible layer in an AI-native world.
The gap between AI demos and AI systems that survive contact with real customers.
What I'm Learning
Voice AI in production — latency, interruption handling and what makes a conversation feel human.
How the strongest AI-era companies structure their teams around agents.
Embodied AI and robotics — where digital execution meets the physical world.
Where I'm Focused
Swashi's product depth over breadth: fewer capabilities, executed autonomously and reliably.
Working directly with early customers and partners across markets.
Writing and speaking more — putting fifteen years of patterns into public form.