Waqar Abro.

Now

What I'm doing now.

Last updated:

What I'm Building

  • Swashi — the AI Agentic Operating System: a workforce of AI agents executing content, social, SEO, leads, outreach, voice AI and commerce intelligence for real businesses.

  • The Swashi Command Center — a single surface where founders watch their AI workforce operate.

  • Multilingual agent infrastructure across Swashi's target languages.

What I'm Thinking About

  • What accountability looks like when software executes end-to-end, not just assists.

  • Why proprietary business data becomes the defensible layer in an AI-native world.

  • The gap between AI demos and AI systems that survive contact with real customers.

What I'm Learning

  • Voice AI in production — latency, interruption handling and what makes a conversation feel human.

  • How the strongest AI-era companies structure their teams around agents.

  • Embodied AI and robotics — where digital execution meets the physical world.

Where I'm Focused

  • Swashi's product depth over breadth: fewer capabilities, executed autonomously and reliably.

  • Working directly with early customers and partners across markets.

  • Writing and speaking more — putting fifteen years of patterns into public form.